When locals type “plumber near me” or “landscaper in Sydney,” where do you show up? If you’re not on the first page, your competitors are pocketing the work. Simple as that.
Word of mouth is still gold, but Google is where most customers start. And here’s the kicker: AI is now making it easier (and cheaper) for tradies to climb the ranks and book more jobs.
That’s where Trade Up Digital comes in. We help plumbers, builders, landscapers and other trade businesses across Australia get found on Google, not just with any jobs, but with the kind of high value work you actually want. Using AI powered SEO and smart website design, we turn your online presence into a job booking machine.
AI Finds the Right Keywords
Most tradies guess what people search for. Wrong move. AI tools scan thousands of searches and show you exactly what locals are typing into Google.
Example: “bathroom reno Sydney” gets more searches than “bathroom remodel.” That small wording change can mean the difference between silence and ringing phones.
Action: Use AI keyword tools to find the exact phrases that bring jobs, not just traffic.
Where Trade Up Digital fits in: Instead of you mucking around with confusing SEO tools, we do the research. We’ll pinpoint the right terms your customers use whether that’s “gutter repair Brisbane” or “outdoor kitchen builder Perth.” Then we build them into your site so you climb Google without lifting a finger.
- AI Writes Content That Wins Jobs
Google loves websites that answer customer questions. But who’s got time to write? AI helps whip up drafts for service pages, blogs, and FAQs that hit the right keywords and sound natural.
Example: A blog post like “How much does a pergola cost in Adelaide?” not only shows up in searches but positions you as the go to expert. Customers trust it and call you first.
Action: Let AI do the heavy lifting, then add your own photos, local slang, and real job stories to keep it authentic.
How Trade Up Digital helps: We blend AI speed with human touch. AI gets the draft done, but we add local tone, tradie know how, and credibility. The result? Content Google loves and people trust. We’ll also keep your site fresh with new blogs and updates so you don’t have to.
- AI Tracks What’s Working
Old SEO reports are full of jargon. AI tracking tools are clear and simple.
You’ll see exactly:
- Where your leads come from
- Which keywords bring jobs
- Which ones are wasting your money
Example: A roofer we worked with cut half his keywords and doubled down on the three that made him money. His phone hasn’t stopped ringing since.
Action: Stop paying for fluff. Focus on what actually works.
Trade Up Digital’s edge: We don’t just dump a PDF in your inbox. We give you plain English insights like: “This keyword brought you 10 leads last month worth about $15,000 in work.” That’s the kind of straight talk tradies need.
- Websites Built to Win Jobs
Here’s the truth: your website should book you jobs not just sit there looking pretty. AI SEO gets people to your site, but if your site is slow, clunky, or confusing, they’ll bounce.
That’s why Trade Up Digital builds websites for tradies. Fast, mobile friendly, and packed with clear calls to action like “Call now” or “Get a quote.”
Example: A landscaper in Melbourne had an outdated site that barely loaded on phones. After we rebuilt it with AI SEO baked in, he started ranking for “landscaper Melbourne” and was booked out months in advance.
Action: Don’t settle for a digital brochure. Get a site that actually wins you work.
- Automation That Saves You Hours
AI SEO gets the leads in, but automation makes sure you don’t miss them.
Picture this: You’re on site laying bricks, and a customer fills out your website form. AI instantly replies: “Got your request—we’ll be in touch soon.” Later, you get a reminder to call them back. That simple follow up can be the difference between winning or losing the job.
Trade Up Digital’s approach: We don’t stop at SEO. We set up automations that handle follow ups, track enquiries, and even link with your quoting system. That means less chasing and more time on the tools.
Why Work With Trade Up Digital?
So why choose us instead of trying to DIY it? Here’s what tradies across Australia are finding:
- More Jobs, Less Guesswork: We handle the tech so you can focus on the tools.
- Built for Local Searches: We know how Aussies search—no cookie cutter overseas SEO.
- Full Digital Service: From websites to SEO to automation, we cover the lot.
- Straight Talking Support: No jargon, just results and clear next steps.
- Proven with Tradies: We’ve helped plumbers, landscapers, builders, and sparkies turn their websites into lead machines.
The Bottom Line
AI isn’t about robots taking over. It’s about making your website work harder than you do.
More leads. More jobs. Less time mucking around.
So ask yourself: when someone searches for your trade, will they see you—or your competitor?
Ready to Get Found?
At Trade Up Digital, we help landscapers like you show up on Google, get found in AI search, and turn clicks into real jobs.
👉 Ready to start booking bigger jobs?
What is SEO, and why do I need it for my business
SEO is just an excellent way of helping Google and AI tools understand who you are and what you do.
If you don’t do SEO, it’s like having the best plumbing gear in the ute but no one knows you own it.
SEO makes sure people in your area can actually find you online when they search for “plumber near me” or “bathroom revovations.”
Can SEO actually get me bigger jobs, or just more small ones?
Good SEO doesn’t just bring in “anyone.” Done right, it gets your business in front of people who are searching for exactly what you want. Like high-end outdoor kitchens, retaining walls, or luxury fire pits. That way, you spend less time quoting on small garden bed jobs and more time landing the big projects.
How long does SEO take to work?
SEO isn’t like turning on a tap. It’s more like planting a garden.
At first, you don’t see much, but if you water it and look after it, the results grow stronger every month. Most landscapers start seeing new leads in 2–3 months, with bigger results showing up around the 6–12 month mark.