Tradies AI SEO Glossary.

AI SEO
AI SEO helps your business show up when people use tools like ChatGPT, Google AI, or Perplexity to find a local tradie. It tells these systems who you are, what you do, and where you work.

AI Search
AI search is when people ask an AI tool a question instead of typing keywords into Google. The tool gives one trusted answer and your goal is to be that answer.

Algorithm
An algorithm is the rulebook Google and AI systems use to decide which websites to show first.

Backlinks
Links from other websites to yours. They act like votes that tell Google and AI your site is trusted.

Bounce Rate
How often people leave your website quickly. A low bounce rate means people are finding what they need.

Brand Signals
Mentions of your business name, reviews, and consistent contact details that show Google and AI your brand is real and reliable.

Call to Action (CTA)
A short line that tells visitors what to do next. For eaxample “Get a free audit” or “Book a quote.”

Citation
Your business listing on other websites (like directories or maps). It helps confirm your name, address, and phone number.

Click-Through Rate (CTR)
The percentage of people who click your result when they see it in Google or AI search. High CTR means your title and message stand out.

Domain Authority (DA)
A score that predicts how strong your website is compared to others. More trusted sites linking to you = higher DA.

Duplicate Content
When the same text appears on multiple pages or sites. AI and Google prefer original content.

GEO Keywords
Search phrases that include a location, like “plumber in Bowral” or “landscaper near Camden.” These drive local leads.

Google Business Profile (GBP)
Your free Google listing that shows your photos, reviews, and contact details on Maps and local results.

Google Map Pack
The top three local results shown on a Google Map. This is prime real estate for tradies.

Keywords
The words people type or say when looking for your service. Choosing the right ones helps AI and Google match you to real customers.

Local SEO
Optimising your site and Google Profile to show up in searches near your area. Crucial for trades and services.

Long-Tail Keywords
Longer search phrases like “best electrician for new home wiring.” Easier to rank for and closer to buyer intent.

On-Page SEO
What’s done on your website — headings, text, images, and structure — to help AI and Google understand what you offer.

Organic Search
Traffic that comes from unpaid results in Google or AI search.

Reviews
Customer feedback online. Reviews are one of the strongest signals for AI and Google to recommend your business.

Schema Markup
Code added to your website that explains your business details to AI and search engines. Think of it as your digital business card.

Search Intent
What the person really wants when they search. For example to hire, learn, or compare. Matching intent helps your page rank higher.

SERP (Search Engine Results Page)
The page you see after searching. Your goal is to appear at the top or inside AI results.

Title Tag
The main title that appears in Google results. It tells people (and AI) what your page is about.

Traffic
The number of visitors coming to your website. The right kind of traffic means more leads, not just more clicks.