Case Studies.
Trade Up Digital – SEO Results
Real Results From Trade Businesses Like Yours.
At TradeUp Digital, we don’t just talk about SEO and AI search we show you how it works in the real world. Our case studies highlight plumbers, electricians, landscapers, and other service businesses that went from being invisible online to becoming the first choice in their local area.
Highlands Geo Exchange
Top 3 Nationwide in Google AI Overviews
Our client now ranks in the Google AI Overview for the search term “geo heating and cooling Australia.”
They secured a Top 3 spot nationwide, putting their business alongside the biggest names in the industry. This powerful placement proves that with the right SEO and AI optimisation, even local trade businesses can compete and win on a national level.
Team Penguin Plumbing
The Challenge
This plumber relied on word-of-mouth and struggled to get consistent leads online. They had no website which made it impossible to be found in searches. Competitors were taking most of the local search traffic.
The Solution
- Built a new SEO-ready, mobile-friendly website
- Optimised their Google Business Profile and added customer reviews
- Created service pages for “emergency plumbing,” “blocked drains,” and “hot water systems”
- Added structured data so AI search tools could verify business info
Results
Over the past year, the website has seen consistent and measurable SEO growth, driven by a mix of technical improvements, content optimisation, and keyword targeting.
%
Growth In organic Visits
%
Ranking Keywords
Admire Workplace Safety
The Challenge
We partnered with Admire Workplace Safety to boost their online presence and drive targeted traffic. This began with designing and developing a professional website showcasing their training services and making registration simple. The site was optimised for both user experience and search engines, creating a strong base for marketing.
After launch, we rolled out a combined SEO and Google Ads campaign to grow visibility for their online White Card webinars. This targeted approach drove qualified traffic and significantly improved search rankings, particularly in Queensland.
%
New Visitor Traffic
%