Quick answer: SEO helps you rank in Google. AEO helps you show up in AI tools like ChatGPT, Perplexity, and Google’s AI Overviews. If you only focus on SEO, you’ll lose visibility fast as AI engines become the first place homeowners search.

Ever asked your phone a question like, “Hey Google, who’s the best plumber near me?” Chances are, you didn’t even scroll—you just went with the top answer.

The way people search online is shifting fast. Tools like ChatGPT, Google Gemini, and AI overviews...